Unfettered Blog

A collection of random thoughts on how people, places and things in our fascinating world connect to sales and marketing, and what we can learn from it.

Cool Pardot HML* Trick: Dynamic URL

Tips for using the new Handlebar Merge Language

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How to Set the Order of Pardot Public Lists

I strongly recommend using the Pardot email preference center instead of the unsubscribe link for your prospects. But this is a topic for another time. Toda...

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You've Got Mail! And a Digital Ad!

The Post Office's has a secret digital multichannel advertising program hiding in plain sight.

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Stuff I love: Uncopyable

Today's post starts with a shoutout to Steve Miller, another consultant that I admire, and in particular, his book "Uncopyable", which is a distillation of S...

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What we can Learn about Taking the Long View from Chianti Olive Trees

In a prior post I spoke of how Dario Castagno waited 14 years to get a sale with me. A friend remarked this is an example of taking the long view in business...

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Dario Castagno: a Category of 1, and the 14 Year Sales Cycle

I'm always looking for great marketing and sales application stories, and I just lived one out this past week, the story of the Dario Castango, Tuscan author...

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