Unfettered Blog

A collection of random thoughts on how people, places and things in our fascinating world connect to sales and marketing, and what we can learn from it.

Time to Add GA4 to your Analytics Tags

If you or your website admin has gotten an email that looks like this in recent days, here's why you should pay attention to it. The...

How to Clear a Deduplication Error from the Sync Queue (and stop it from happening)

How to clear a duplicate error from the Pardot-Salesforce sync queue.

Warning! Do not Pass Go.Pardot.Com

Plus a bonus note on a little-used but handy way to use Pardot (MCAE*) Forms There's already been a fair amount written about the...

A Quick and Easy Way to A/B Split Your Marketing Automation Database

Sometimes it's helpful to be able to split our data into a couple of chunks to make it more manageable. Maybe we want to A/B test a...

Pardot is not Dead

You may have heard a Mark Twain quote that goes something like "Rumors of my death have been grossly exaggerated". Even that quote is an...

How to "Unfreeze" Lead Status

It's a balmy 7 degrees Fahrenheit in Chicagoland as I write this, so it's sort of appropriate to write about how lead status in Pardot...

How to use Pardot as Your Digital Bouncer

Have you ever wanted to create an event RSVP form but wanted to control who can actually fill it out?

How to Create a Link to the Pardot Lightning App Prospect in your Salesforce Leads and Contacts

An easy-to-implement solution to create a field for your Lead for Contacts that links to the equivalent Pardot prospect lightning record.

How to Track Wordpress Site Search with Pardot

An overlooked feature of Pardot is the "Prospect Query" function. Here's how to use it for searches on your own website.

15 vs 18 Digit Salesforce Hashes: What's the difference?

Indulge me for a moment while I wax poetic over Salesforce's record identification method, and then give you some very practical tips on...

How to Activate Email for Automation in the New Lightning Email Builder

Clicking the "Activate for Automation" option in an email allows you to make that email available to use in an Engagement Studio automation

Secrets and Mysteries of Campaign Influence

Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the...

How to Force Sync your Entire Pardot Database the Quick and Easy Way

One basic behavior of the Pardot/Salesforce databases is that the only way a record will sync is if there is a change to that record on...

A mind-blowing One-Click Pardot Resubscribe Method for your Website

Sometimes ideas just come together. A random confluence of several concepts will crystallize into one brand new idea that you get so...

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*As of April 2022, Pardot has been renamed Marketing Cloud Account Engagement, as part of Salesforce's effort to organize all the marketing products under the same platform umbrella. "MCAE" is simply the same Pardot we know and love under a new name. The product is temporarily being referred to as "Marketing Cloud Account Engagement powered by Pardot."