Unfettered Blog

A collection of random thoughts on how people, places and things in our fascinating world connect to sales and marketing, and what we can learn from it.

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5 min

What we can Learn about Taking the Long View from Chianti Olive Trees

In a prior post I spoke of how Dario Castagno waited 14 years to get a sale with me. A friend remarked this is an example of taking the long view in business...

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5 min

Dario Castagno: a Category of 1, and the 14 Year Sales Cycle

I'm always looking for great marketing and sales application stories, and I just lived one out this past week, the story of the Dario Castango, Tuscan author...

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2 min

Why am I doing this?

Why do this? Why now?

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