The Difference Between Interest and Intent
How do you know the difference between a good lead and a bad lead? It really comes down to a simple analysis of interest and intent....
A collection of random thoughts on how people, places and things in our fascinating world connect to sales and marketing, and what we can learn from it.
*As of April 2022, Pardot has been renamed Marketing Cloud Account Engagement, as part of Salesforce's effort to organize all the marketing products under the same platform umbrella. "MCAE" is simply the same Pardot we know and love under a new name. The product is temporarily being referred to as "Marketing Cloud Account Engagement powered by Pardot."