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How Can Marketing Automation Harness the Power of Curiosity?


I've been part of the Marketing Automation community for quite some time, much more actively in the last 5 years. One of my favorite things to do when I need a momentary break from a client problem is to see what's going on in the Trailblazer Community, and most often the Account Engagement group. I find that reading and often answering people's questions will help me in my own work (it's amazing how often a question posed in the community mirrors something I am working on, or recently worked on). I've also gotten a lot of great ideas for blog posts from there as well.

One thing that I've often noticed on the community is people will ask a question about something that they could easily test on their own. My encouragement to everyone working in Martech that's a variant on the "test all the things" mantra is "try all the things". Really. Just try stuff. Most of the time it will cause no issue and you'll probably learn something. I must admit that most of the "tricks" that many of us long-time users know were just a result of curious experimentation, trial and error. That said, try things within reason-- trying things that change system data is a lot more risky than just experimenting with forms and landing pages. I love to see questions on the community that are the result of someone having tried something and needing advice on how what they've observed works, or looking for ideas on how to push it just a little bit further. That's where the real creativity starts.


Have fun and experiment. I look forward to hearing about it.

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*As of April 2022, Pardot has been renamed Marketing Cloud Account Engagement, as part of Salesforce's effort to organize all the marketing products under the same platform umbrella. "MCAE" is simply the same Pardot we know and love under a new name. The product is temporarily being referred to as "Marketing Cloud Account Engagement powered by Pardot."   

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