I'm speaking at Dreamforce 2022 on Thursday, Sept 22 at 9:30am PT, at the Magic Falls Theatre in Moscone West, Level 2. I'll be demonstrating an easy method to capture inbound UTM variables from third party sites and advertising links and capture them on your Pardot/MCAE forms:
What if someone visits your site, leaves, and then comes back as a direct visitor without the UTMs? No problem, this method stores the UTM's for up to 30 days and will place them in your form's hidden fields.
What if they navigate to different pages from the one they landed on? What if they navigate to or from a Pardot landing page and your main site? Again, no problem, you're covered.
What if they convert on one campaign and come back and fill out a different form on another? This method will capture and hold the first UTM from the first conversion and allows the most recent UTM to 'float', so you get first and last attribution.
This page is part of the interactive demo portion of the presentation.
Option 1: If you started from the slides and there are UTM's in the address bar, use this.
Proceed to the next page without UTMs.
If you are starting from this blog post and haven't looked the slides, use this:
A. Reload this page with UTMs.
B. Proceed to the next page without UTMs.