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Secrets and Mysteries of Campaign Influence

Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the campaign influence standard features and common ways that marketers get tripped up with planning, settings, reporting and usage.

Covered in this presentation is setting up customizable campaign influence for Salesforce, campaign influence filtering, the different Pardot attribution models, timing of campaign influence in the context of opportunities, how influence is split in the context of campaign hierarchies, and how to interpret the standard influence fields on campaigns.



*As of April 2022, Pardot has been renamed Marketing Cloud Account Engagement, as part of Salesforce's effort to organize all the marketing products under the same platform umbrella. "MCAE" is simply the same Pardot we know and love under a new name. The product is temporarily being referred to as "Marketing Cloud Account Engagement powered by Pardot."   

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