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Unfettered Blog

Expert advice on Salesforce Sales Cloud CRM, Account Engagement (Pardot), ActiveCampaign plus other random sales & marketing topics as they strike me.

*As of April 2022, Pardot has been renamed Marketing Cloud Account Engagement, as part of Salesforce's effort to organize all the marketing products under the same platform umbrella. "MCAE" is simply the same Pardot we know and love under a new name. The product is temporarily being referred to as "Marketing Cloud Account Engagement powered by Pardot."  

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