Why won't my Email Templates show up in Email Content in the Drag and Drop builder?
You build a Lightning Email Template for Account Engagement and when trying to use in Email Content, it doesn't show up as an option. Why?
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Unfettered Blog
A collection of random thoughts on how people, places and things in our fascinating world connect to sales and marketing, and what we can learn from it.
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The difference between List Email and List Email
The standard Salesforce Sales Cloud feature that was called "Mass Email" is now called "List Emails". Account Engagement also has List Email
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How to Update the Image on a LinkedIn Post after it's been Posted
Occasionally, groups don't communicate well internally. Sometimes a link is posted on social to a website page before the page is...
7 views
I'm Speaking at Mardreamin' 2023
I'm proud to announce that for the 4th consecutive year, I will be speaking at Mardreamin', a virtual conference for all things...
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How to Bulk Download your Account Engagement (Pardot) Files
Those of you with long-lived Account Engagement instances (from back when it was called Pardot 😁) may have file repositories with a lot...
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How to Create Custom List Views for the Email Content Object of the Lightning Email Builder
This article pertains to the Account Engagement Lightning Email Builder, and the associated Email Content tab in the Account Engagement...
237 views
How to use the Zapier Paths Tool Correctly
One of the useful parts of Zapier automations is the ability to branch an automation based on conditions, called paths. Here's how to use it
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How to Integrate LinkedIn Lead Gen Forms with Account Engagement (Pardot) - video
There are several ways to send LinkedIn Lead Gen forms to Salesforce, but this is the best way for Account Engagement (Pardot) users.
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My Engagement Studio program grew Fangs!
Have you ever tried to reconnect nodes in an Engagement Engagement Studio program, and ended up with something that looks like fangs?
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How to prevent lazy loading from messing with your iframe embedded forms
Sometimes I come across these edge cases where a solution is discovered to an obscure or tricky problem, and I just have to share it,...
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Use this simple trick to quality check your list email builds before sending
You should be using the built in email render testing in Account Engagement (F/K/A Pardot) to check the appearance of your emails before...
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Flows vs Engagement Studio: What to use When?
I recently gave a talk to the Philadelphia Trailblazer marketing user group, discussing how to think about and apply the two multi-step...
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Change to Account Engagement (Pardot) File Access Behavior
Pardot file access now loads the file in a browser tab, instead of downloading!
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How to Submit LinkedIn Forms to Pardot (Account Engagement) via Zapier
This article concerns how to send data from LinkedIn Forms to Pardot using Zapier.
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Slack Markdown, @Mentions, and other Tricks for the New MCAE (Pardot) Slack Connector
Now that the Pardot (Marketing Cloud Account Engagement / MCAE ) Slack connector is out of beta, more people are probably willing to give...
354 views
The Power of the Median
No, I'm not talking about the strip between two lanes of a road, I'm talking about the statisitical median. The value that represents the...
87 views
8 Ways to use a Form as a Mini Landing Page
Did you know you can use a Pardot / MCAE* form all by itself? It's sort of like a mini landing page. Since all Pardot / MCAE native forms...
99 views
How to Clear a Deduplication Error from the Sync Queue (and stop it from happening)
How to clear a duplicate error from the Pardot-Salesforce sync queue.
992 views
A Quick and Easy Way to A/B Split Your Marketing Automation Database
Sometimes it's helpful to be able to split our data into a couple of chunks to make it more manageable. Maybe we want to A/B test a...
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Pardot is not Dead
You may have heard a Mark Twain quote that goes something like "Rumors of my death have been grossly exaggerated". Even that quote is an...
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*As of April 2022, Pardot has been renamed Marketing Cloud Account Engagement, as part of Salesforce's effort to organize all the marketing products under the same platform umbrella. "MCAE" is simply the same Pardot we know and love under a new name. The product is temporarily being referred to as "Marketing Cloud Account Engagement powered by Pardot."
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